CURRENT INDIAN MARKET SCENARIO

Hey yaa.. Welcome to my blog. This is Saurabh here and this is my new blog. if u like my post and want to share anything or ask any question.. feel free to mail me on sauagg1@gmail.com

I am here to share my views about current indian market scenario.

hmmm.. so now a days , we are watching like there are a lot of companies heading to INdian market to sell there cars.  For example , recent launch of Datsun brand in india by nissan which is totally developed to sell low cost cars in india. So what should we  analyse with INDIAN automotive market.

companies are heading with their low cost cars in india to capture their place and attract a decent market share to grab enough sales to meet their target. but according to my experience in this indian automotive market, people here just want to have 2 things int their cars to buy.

NO.1 is Not good but great looks... haa.. this is the thing everybody wanted his or her car to surely possess. one of the recent and best example for this is FORD's new offering THE ECOSPORT.

the ford people should really be called like strategic masters. they have lauched their most awaited offering after a long wait of about 2 years after unveiling it in the auto expo 2012 . ITs looks was  stunning and attracted as much crowd , but ford just hold their project for almost 1 and half years and finally launched it on may 26 with a nice set of engine and features..

Another expample we can take of hyundai verna.. AAAH.... this is the car everybody wants to be with. GREAT GREAT looks...... nice structure,, curves... and hyundai's one of the best after sales services made it a huge success for hyundai to work furher on their fluidic design methodology and put other cars with the same philosophy. like the elantra or sonata or the new uber cool i20..

2nd thing indian cur buyer wants to have in his or her car is less and less on road price.

they dont want to have a fantastic torque producing cheetah type car.. they just want their car to look good and cost less.. and the ford ecosport has donr both the things so well that it is attracting a waiting period of more than  6 to 9 months according to the availability of the engine transmission and the colour.

hmmm.. ford people have tasted their success which they eagerly wanted to have in the indian market.

Next year they are planning to launch their ford fiesta with completely changed looks with a ASTON martin type front grille and lower price tag  .. MAY be ford will repeat their success story after ecosport.

time will tell.. NOW all for today..

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